Tuesday, May 22, 2012

Site Launch


This week sees the launch of our new website and costume business - Fancy Dress Fanatics


We first discussed the possibility of running a fancy dress website back in January 2011. Jo Lindsay, a costumier by trade for the last 50 years had been making fewer costumes of late, and was itching to get some new, fun projects underway, and Fran was looking for something fun to do out of her usual working hours that would utilise her marketing skills. Jo had previously run a number of franchise costume hire business through the 70’s and 80’s, and after a lot of chatting about the possibilities, decided to start a costume hire business together and www.FancyDressFanatics.co.uk was born!

The following months involved a lot of chatting about how it would work, looking at what the potential was and planning what costumes to create. And while Jo got started making the costumes, Fran started to explore the possibilities of getting additional costumes from wholesalers to sell instead in addition to the hire costumes, and planning the website. In September 2011 the first photoshoot for the costumes took place, with a second shoot in October (more about that later), and more website building and costume making going on behind the scenes.

After hitting a delay in November and December with Christmas, New Year, house moving and all sorts, 2012 started with us finalising the logo, designs and getting the site ready to launch. 

The full website where you can buy costumes as well as viewing our hire offering is still being created, but for the meantime, we have a temporary website displaying all the hire costumes which will be available until the full site is launched (hopefully very soon!)

Fran and Jo are both very excited by the new business venture and can’t wait to get stuck in! With plenty of events planned for the future, including fashion shows and charity fancy dress parties, and more photoshoots for even more costumes...2012 is looking like a fantastic year already!

No comments:

Post a Comment